Quantifying technologies and practices have emerged as ubiquitous phenomena in new media and digital culture. An increasing amount of commercial devices are being used to record intimate and vital data types on a daily basis, yet the normative form of quantification appears to rely on teleological ideals. They are ideals to improve health, wellbeing and fitness through strategized normalisation and regulation of the body. It is proposed that the normative instrumentation of quantifying technologies implicates a particular resonance with biopolitical power. This is a power, which renders the body as a “domain of intervention”, that “massifies” the individual so as to govern and maintain an average body and establish homeostasis. Via a discursive analysis of these emergent phenomena, this thesis aims to explicate the cultural value in developing an alternative form of quantification, a self-affective quantification, which may be regarded as a tool for transgression and resistance against biopolitical ideologies.

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