Reports of malfunctioning algorithms causing financial market crashes, unethical search suggestions and curious product associations demonstrate the influence and ubiquity of algorithmically curated data (ACD). Using popular online platforms as exemplary cases, I will outline the value of reframing the relationship to ACD into a framework of karma, in which the re-action to action in accordance with a transcendental signifier may instigate a sense of responsibility. Using Deleuze’s notions of control as a springboard, I will attempt to illustrate parallels between modulating enclosures and the dynamic relationship with ACD, declaring the necessity of responsibility within the notion of the dividual. Concluding that advocating responsibility should not be understood as an uncoupling from the ACD or as a liberation from suffering, but rather that the current state of algorithms may induce a sense of “data-inflected reflection” (Gillespie 2012, 20). As such, the karmic reframing is a gesture towards enabling one to function in a considered relationship with the algorithm.

DOWNLOAD AS .PDF